MONDRIAN MOOSE

"I love that moose! I want that moose. Can I have that moose in my office." Absolut CEO

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Description

Mondrian Moose is an interactive LED dance floor that triggers lasers out of a moose's eyes. Inspired by Piet Mondrian and created for Absolut Electrik 'House Party' in Los Angeles, CA. The floor was installed in a living room and was revealed in stages, sparking the energy of the party.First, low smoke unexpectedly drops from a fireplace and rolls across the living room floor. The smoke builds till it is knee deep over the Mondrian carpet.  People gather into the living room as the low smoke spreads throughout the party.  Next, sparkles of light appear below the fog--the Mondrian carpet comes to life.  Sparkles of light increase to become lines which track and chase the people above. The carpet is now a dance floor of playful light. The DJ increases the beat, the dance floor fills and the LED lines increase in intensity.  The music drops, pulses of light leave the carpet, climb the wall, and travel across the room.  Suddenly, a sneaky ceramic fox on the bookshelf behind the DJ begins to emit smoke. Pulses increase in speed from the center of the carpet and track towards a large moose. Finally as the light hits the moose its wooden mount strobes and suddenly lasers shoot from its eyes across the room and refract off mirrors filling the space.  The laser moose and Mondrian floor pulse in sync with the DJ. Throughout the night guests are given the opportunity to control the LEDs and laser from a custom iPad app.  A collaboration with Future Wife.

Los Angeles, CA

Concept: Jon Morris
Creative Direction: Jon Morris
LED Floor: Future Wife
Producer: Ana Constantino
Technology: Beau Burrows
Floor Design: Beau Burrows
LED Programming: Beau Burrows & Dave Rife
Laser Programming: Beau Burrows
Build Lead: Marcus Swagger and Gamma NYC
Living Room Design: Steven M. Caruso and MKG
Build Crew: Marcus Swagger, Tim Otman, Les Soltes, Jacob Walsh, MKG
David Issac, Justin Bolignino, Sid Lee, MKG, Poetic Kinetics, Patrick Shearn, Desiree Barlow, Abundant Sugar
Co-Directed by Jon Morris and Michael McQuilken
Produced by Ana Constantino

"I'm laughing so hard, i'm crying!!  great video!" --nighthawknina86
"When a couple of inflatables get more action than I do." Jay Gonzales 
"We just watched Wacky, waving, inflatable arm flailing tube people get it on. This is why I love Andrew lmao." -- WoodBLike
"This video is cool because the way that the  beginning of love feels JUST LIKE being a wacky arm flailing inflatable tube man." -- Payton Hertel
"This is now my favourite music video, thank you for making it!" -- Amanda Park